Session 5: WordPress Keyword Research, Search-Engine Optimization (SEO), Tracking traffic

Session 5 Goals

• Traffic sources (Direct hit, Referrals, Organic search, Pay-per-click)
• Search-placement algorithms & Meta-tags (Domain name, Title, Heading, Description, Keywords)
• Google & Alexa pagerank (SearchStatus — Firefox plugin)
• Traffic statistics: Awstats and Google Analytics
• Keyword Analysis tools: Market Samurai (http://www.marketsamurai.com/ )
• Bringing it all together: WordPress meta-tag optimization (SEO): Using “All in one SEO” plugin
• Link-building strategies & Affiliate programs

Marc’s simplified Keyword Analysis

1. Research competition – jot-down keywords and descriptions that they are using
2. Find popular keywords using Market Samurai
3. Restrict geographically (if necessary)
4. Look at SEO competition, and restrict yourself to “viable” keywords (not necessary if you have geographic restrictions).  A “viable” keyword is one where you have a shot at getting on the first 3 search-result pages.
5. Set site meta-tags to a mix of “viable” keywords and brand-names (your company or product name)
6. Always be mindful of Title and Tags as you write new content, especially new posts.  The Title is the most important meta-tag and adding “Tags” to your posts creates very highly-indexable content.

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