The session 1 recording of WordPress 101 is available here:
http://wordpressacademy.biz/2009/12/session-1-recording-1212009/
We covered an introduction to the course (what you can expect to learn), WordPress installation and configuration for a business website, the user interface, and theme installation.
The course registration deadline is Tuesday 2/16 (for the Tuesday evening session) or Thursday 2/18 (for the Thursday afternoon session). For pricing and registration click here.
There are two parallel sessions (come to either one or both, plus access the video recording):
- 7 Tuesdays starting Feb. 16, 7:30-9:30pm EST (the last hour is a practice and group coaching session – optional but highly recommended)
- 7 Thursdays starting Feb. 18, 3-5pm EST.
If you would like to discuss the various packages with reference to your needs, please reply to this email or call (215) 376-4345.
The course curriculum is below. This is going to be the best course ever, with expanded practice and coaching time, a more interactive web conference system, and new theme frameworks getting demonstrated (some of which are included in the Platinum package).
Warm Regards,
Marc Beneteau – Everyman Marketing
Websites, blogging, video, social media for ordinary people
http://WordpressAcademy.biz
W: (215) 376-4345
WordPress 101 Curriculum
Note: Session 1 already complete – see above for the recording link
Session 1 – Course introduction and WordPress installation, configuration, and basic content creation
- Opening a hosting account
- Installing WordPress
- Configuring WordPress for a business website
- Understanding the difference between Posts and Pages
- Adding content using the built-in editor
- Configuring side-bars and widgets
- Installing Themes and Plugins
Check out the Free web conference recording and Powerpoint of Session 1.
Sessions 2 through 5: Theme selection and customization; designing banners and ebook covers; creating content
In these sessions, we will style class participants’ sites while exploring different theme frameworks and design options at some depth.
- Recommended plugin set
- Using widget controls
- Creating content offline with Windows Live Writer (Blogo on Mac)
- Choosing a good theme for your professional or corporate website
- Understanding theme frameworks, including where to find free or inexpensive high-quality WordPress themes
- Reviews and demos of the following themes: Atahualpa, Thesis, Headway, Studio Press, and iThemes Builder
- Design your own banner or ebook cover with Paint.Net
- Styling all the elements of your site
- Beginners guide to HTML and CSS
- How to copy the styling of another website you like using Firebug and Colorzilla
- Best resources for banner creation and logo design
- Best graphic design ousourcing sites
Session 6 – Keyword research and Search-engine optimization (SEO)
- Using the powerful free Market Samurai keyword research tool
- Optimizing meta-tags on your site
- The importance of Wordpress “tags”
- Using free Google Analytics to track your traffic
- Google ads (paid inclusion) versus “organic” search-engine traffic
- Conversion strategies
Session 7 – Newsletters (mailing list management systems), auto-responders, and shopping carts
- Understanding the popular mailing list management systems
- Creating a Constant Contact newsletter and adding a sign-up box to your site
- Creating an Aweber newsletter and adding a sign-up to your site
- Adding a Paypal “Buy Now” button to your site
- Understanding shopping carts and ecommerce systems
- Using the WP E-commerce plugin
Session 8 – Social Media (Facebook, Twitter, LinkedIn)
- Creating a Facebook account
- Creating a Twitter account
- Differences between major Social Media sites
- Adding social media links to your site
- Using Social Media marketing in business
Bonus sessions
Bonus sessions are given twice a month as part of your WordPress 101 membership. Some sample sessions:
Online video
Online is a very powerful way of promoting yourself. Post it on your website or send it in emails.
- Shooting a promotional video – choice of camera, lighting, script
- Editing your video
- Uploading your video to YouTube and to your site
Membership sites
- Introduction to membership sites based on WordPress
- Review and demonstration of Wishlist Member
Advanced SEO tactics
- Market Samurai in depth
Becoming a professional blogger
- Tips from the world’s most successful pro-bloggers
