Session content

Introduction to Social Media
Very complex field – I am just starting out myself
My story: how I started two businesses with social media
What you can do that won’t take too much time
Major sites to know: Facebook, Linkedin, Twitter, and Meetup.com
Know your audience and where they hangout: professional associations (post to [...]

HTML tags one one page

Tags generally begin with <tagname> and end with </tagname>

Exception: some tags don’t have an ending tag, so you do: <hr/> for example

Paragraph tag: <p>Text….</p>

Heading tags:

<h1>Heading text</h1>
<h2>Heading text</h2>
<h3>Heading text</h3>

Image tag:

<img src=“path-to-image” height=99 width=99 class=“classname” />

Hyperlink

<a href=“path-to-new-page”>Hyperlinked text</a>

Bulleted list

<ul>
<li>Item 1</li>
<li>Item 2</li>
</ul>

Bolded text

<strong>bolded text</strong>

Horizontal rule

<hr/>

Line break

<br/>

Any html element can be modified with [...]

Session 6 Goals

Traffic sources (Direct hit, Referrals, Organic search, Pay-per-click)
Search-placement algorithms & Meta-tags (Domain name, Title, Heading, Description, Keywords)
Google & Alexa pagerank (“SearchStatus” — Firefox plugin)
Traffic statistics: Awstats and Google Analytics
Keyword Analysis tools: Market Samurai (http://www.marketsamurai.com/ )
Bringing it all together: WordPress meta-tag optimization (SEO): Using “All in one SEO” plugin
Link-building strategies & Affiliate programs

Marc’s simplified [...]

Free resources

WordPress 101 Quick Start eBook: Your first site in 2 hours
Session 1 video recording: Introduction to the WordPress 101 webinar course; installing and configuring WordPress; the WordPress user inteface; theme installation (free registration required)

Members only

Member’s Area

Most popular

Atahualpa WordPress theme styling tutorials (in HD on Youtube)
Free Thesis theme clone
Choosing the best WordPress  theme for your [...]

The Workbook for this session is available to free subscribers below.
Content of this session

Make sure everyone understands hosting options (including using localhost)
Theme selection: Free vs. Paid, regular Theme vs. Theme Framework
Review basic WP configuration
Review Posts, Pages and Links
Review sidebars and widgets
Creating content: the WP built-in Visual editor
Installing a recommended plugin set
Atahualpa theme configuration (basic)
Creating content [...]

The Workbook and Video recording of this session is available to free subscribers below.
Session 1 Content
Today’s session goals

First hour:

Using Adobe Connect web conference, how to ask questions and interact (2 min)
Goals of the 8-week course (5 min)
My story, what is WordPress (10 min)
Understanding hosting and domain + difference between self-hosted WordPress and Wordpress.com [...]

Introduction to Social Media
Use of Social Media for business is exploding
Very complex field – I am just a beginner and so this may  be brief
My story: how I started two businesses with social media
What you can do that won’t take too much time (and make your grandchildren happy too)
Major sites to know: Facebook, Linkedin, Twitter, [...]

Web Video Basics, with Rob Kates of Kates Media.

In this session, Rob will teach you all the why’s, how’s and where-to’s of professional web video for self-employed people.  Inlcudes topics such as:

Why web video
Effective uses of video, with samples
Production
Editing
Distribution
Using with Wordpress
Equipment
And much more.

Introduction to Rob: “For nearly 20 years Kates Media has produced videos for [...]

Session 5 Goals

Traffic sources (Direct hit, Referrals, Organic search, Pay-per-click)
Search-placement algorithms & Meta-tags (Domain name, Title, Heading, Description, Keywords)
Google & Alexa pagerank (SearchStatus — Firefox plugin)
Traffic statistics: Awstats and Google Analytics
Keyword Analysis tools: Market Samurai (http://www.marketsamurai.com/ )
Bringing it all together: WordPress meta-tag optimization (SEO): Using “All in one SEO” plugin
Link-building strategies & Affiliate programs

Marc’s simplified [...]

Session 4 goals

Import/Export posts and pages
More plugins: My Link Order, Page Mash, Tweetmeme, WP-DB-Backup, Emailshroud
A free theme: Whitehouse
StudioPress theme test-drive
Thesis theme test-drive
Headway theme test-drive

Audio recording available in the Member’s Area

Session 3 Goals

Remember to check out the new eBook
Check out the article How to find a good theme for your business website
Using Paint.Net to make a banner
Free stock photography sites
Atahualpa styling in more depth
Review widgets and sidebar
HTML introduction – use the Visual Editor’s “HTML” tab as a learning tool
Using Colorzilla plugin
Using Firebug plugin to copy [...]