Package and pricing information here.
WordPress 101: Web Design
Session 1 – Course introduction and WordPress installation, configuration, and basic content creation
- Opening a hosting account
- Installing WordPress
- Configuring WordPress for a business website
- Understanding the difference between Posts and Pages
- Adding content using the built-in editor
- Configuring side-bars and widgets
- Installing Themes and Plugins
Sessions 2 through 4: Theme selection and customization; designing banners and ebook covers; creating content
In these sessions, we will style class participants’ sites while exploring different theme frameworks and design options at some depth.
- Recommended plugin set
- Using widget controls
- Creating content offline with Windows Live Writer (Blogo on Mac)
- Choosing a good theme for your professional or corporate website
- Understanding theme frameworks, including where to find free or inexpensive high-quality WordPress themes
- Reviews and demos of the following themes: Atahualpa, Thesis, Headway, Studio Press, and iThemes Builder
- Design your own banner or ebook cover with Paint.Net
- Styling all the elements of your site
- Beginners guide to HTML and CSS
- How to copy the styling of another website you like using Firebug and Colorzilla
- Best resources for banner creation and logo design
- Best graphic design ousourcing sites
WordPress 102: Web Marketing
Session 1 – Keyword research and Search-engine optimization (SEO)
- Using the powerful free Market Samurai keyword research tool
- Optimizing meta-tags on your site
- The importance of Wordpress “tags”
- Using free Google Analytics to track your traffic
- Google ads (paid inclusion) versus “organic” search-engine traffic
- Conversion strategies
Session 2 – Newsletters (mailing list management systems), auto-responders, and shopping carts
- Understanding the popular mailing list management systems
- Creating a Constant Contact newsletter and adding a sign-up box to your site
- Creating an Aweber newsletter and adding a sign-up to your site
- Adding a Paypal “Buy Now” button to your site
- Understanding shopping carts and ecommerce systems
- Using the WP E-commerce plugin
Session 3 – Social Media (Facebook, Twitter, LinkedIn), Part 1
- Creating a Facebook account
- Creating a Twitter account
- Differences between major Social Media sites
- Adding social media links to your site
- Using Social Media marketing in business
Session 4 — Social Media Part 2, Online Video and Blog Marketing
- To be defined (all-new content)
Free bonus sessions
Free bonus sessions are given monthly. Non-members can access the recordings for 48 hours, members have permanent access to the recordings.
Here are some sessions already done or planned:
Online video
Online is a very powerful way of promoting yourself. Post it on your website or send it in emails.
- Shooting a promotional video – choice of camera, lighting, script
- Editing your video
- Uploading your video to YouTube and to your site
Membership sites
- Introduction to membership sites based on WordPress
- Review and demonstration of Wishlist Member
Advanced SEO tactics
- Market Samurai in depth
Becoming a professional blogger
- Tips from the world’s most successful pro-bloggers
